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Why is a Company’s Trademark so Valuable?

A company's trademark identifies a business, separates it from its competition, distinguishes its goods or services, and causes customers to recognize and return to the company for repeat sales. A trademark is a valuable company asset that businesses spend much time and money creating in order to achieve brand name recognition.

When a company is successful at doing this, the last thing they want is for another company to take their trademark or a similar one. When this happens, it can create confusion in the marketplace and cost the senior company sales.

Trademark infringement occurs when a newcomer company uses a symbol similar to that of a reputable company, in hopes of trying to make money off of consumers mistakenly purchasing their product. When trademark infringement occurs, the senior company has a right to hold the new company accountable for unfair competition.

Because a business's trademark is a symbol of the company, it is important that businesses protect their assets. Victims of trademark infringement need to protect their trademark rights and talk with an experienced business litigation lawyer to find out more about their rights and what steps to take.

The Voss Law Firm offers a free legal consultation, as well as a complimentary copy of Business Disputes - Critical Information for All Business Owners, a book written by Houston, Texas business litigation attorney Bill Voss.

Simply call one of our skilled business litigation lawyers at the Voss Law Firm at (866) 276-6179 to schedule your consultation appointment today.
1 Comments
Trademarks help the evolution of economy and society; they also help create a better system for selling services and products. A well known brand has a popular trademark and that helps people buy quality products. Only easy to sell trademarks come that far, as it is very important to find the right trademark to register. A great trademark name will sell and become popular in a shorter time; considering this aspect when making your decision is important.
by Alex Maina January 11, 2012 at 07:39 AM
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The Voss Law Firm, P.C. represents clients on a local, national and international basis. We proudly serve companies and individuals along the Gulf Coast and around the globe on a contingency fee basis. Our law firm collects nothing unless we recover on our client's behalf.

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